Most of you have visited web sites filled with video-like animation, sound effects and music synchronized to the animation, enhanced interactivity, and stunning graphics--all of which appear to load and play almost instantly.
These sites seem to have rocketed their design to "another level." and you've surely wondered, "How did they do that?"
More than likely, you were experiencing a site designed using Flash or the SWF file format.
Flash (developed by Macromedia) is the leading vector graphics technology for designing high-impact, low-bandwidth web sites. SWF (ShockWave Flash) is the file format used by Macromedia Flash to deliver graphics, animation and sound over the Internet. These techniques are rapidly changing the way we play, work, or just browse online.
What are vector graphics? Vector graphics, which manipulate coordinates and mathematical formulas rather than pixel-by-pixel bitmaps, produce graphics files that are one-tenth the size of bitmaps. Additionally, SWF can deliver animation, rich colors, sound, and interactivity. Moreover, this approach downloads faster, it's scalable (more on this below), and it boasts higher quality than other graphics formats.
Well over 95% of Internet users can now view SWF content: over 300 million people have downloaded the Flash Player for their browser. Even better, if you already run at least a 4.0 browser, no plug-in is required - it's already there.
Macromedia published the specifications for SWF in April 1998. It is now an open source format for development by third parties. The SWF file format is being integrated into web design and graphic applications more and more, and it's becoming increasingly easier and faster for web designers and developers to learn and to use.
Still, some of us just don't have the necessary time to learn (or the money to invest) in these high-end applications. What to do?
A quick search online will bring up dozens of resource sites specializing in Flash and offering free ready-to-use SWF files for you to download and embed into your site. So take advantage of these generous offers and Flash-up your site too.
